If you are a small business, new brand or just looking to channel some new stimulating traffic towards your channel then web based artwork is definitely something you should pay very close attention to. As a graphic designer one the most frequently requested designs is web banners and channel art hands down. Think of it this way, when you walk into a dealership to buy a new car is the dealership light outside flickering and taped to the wall?. When dealing with a website or social media accounts, remember that design is your chance to really impress new traffic visiting your site.
I know sometimes after purchasing a website, and typing all that content that channel art is the last thing on your mind. Leave the design work to the professionals and stay focused on your business, because trying to wear multiple hats can appear very transparent to your customers. In the end it will all pay off and you will be glad you spent a little upfront and saved that much more in the end.
Design should remain simple and relatable to your brand or the campaign you have set into motion. Keeping your graphic design simple is the way to go. Short, sweet, and to the point is what most audiences want especially when its a quality product. Try sticking with a single font style and size for all your images being used, this will simplify the design process and allow for ease of mass production on social media campaigns.
Keep up with your competition! Stay in tuned with what your competitors are doing and try to move in a similar fashion. Now days everyone wants to stand apart, but in the beginning its not wise to gamble if your looking for success. Of course be you in your own self, just realize that not everyone will be attracted to your vision so its up to you to set guidelines until you gain traction on your own. Once you have setup a stable branding platforms then move forward with unique marketing tactics utilizing your own creative ideas and flavors to carry you into the future.
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