Logo Drafting

     As a graphic designer it's extremely important to know your ins and outs of all aspects of design and when it comes to Logo design you have to be able to hit a home run every time with your client. This graphic is composed of only four layers and was drafted for a personal trainer in Colorado. Even though the design is geared for gym members, it does not consist of dumbbells and weights. Instead I chose to use the element of the mountains to bring home the sense of strength with this graphic.

The font choice i designed resembles "Element" with my twist on combining sections of the text to create unity throughout the design. For the lower section of the font i went with my go to font style choice of Bebas. In combination the two fonts made a perfect harmony of stylish and modern which is exactly what i wanted. I typically tend to stick away from more than two font styles when it comes to logos to avoid confusion with my audience.

A logo should be clean, simple and elegant to be eye catching in the minimalist of ways!. When i draft logo designs i always try to think "NIKE" and how can i create my own NIKE check. Lets face it not everyone is into swirls, bells, and glitter so try to remain middle grounded when it comes to design and think simple! I also try to only use a maximum of three design elements in my more complex designs to avoid clashing with fonts and colors.

All of this is just advise and what i have experienced in my career, but just like life all rules are meant to be broken so design on my friends and thanks again for reading.