Being on top of trending social calendar dates and events is a sure way to help drive new traffic towards your site through the use of social media campaigns. It is a very useful tool combining your graphic design knowledge and special events to spark new design elements when hitting those difficult road blocks every designer faces. Finding the specific dates that relate to your brand or small business is important to remain consistent and not appear to be throwing useless designs out the window trying to seem trendy so choose wisely.
Running a social media account based on design is very simple and easy to create using a few key points to stay on track
Keep the design consistent!
Design can often cloud the point of the tag line you are trying to get across when faced with odd-ball product or services you struggle to create content for. This is a very common issue when your like myself and have a million different design ideas running through your head at once. Draft a simple list of guidelines that each of the designs should consist of utilizing certain fonts ,design elements, and color charts to retain uniform across the board on all social media platforms.
Have a set time schedule and stick to it!
Having a set time schedule for your posts during your campaigns is key here especially if feedback and customer satisfaction is the end goal. FB and Twitter both have feature to schedule posts (Tweet deck will need to be used for twitter scheduling). IG does not have a scheduling feature but its a good habit to just get into routine to post so you remember to reply to customers and check other platforms while your there on your phone.
When designing for campaigns remember to have fun! your customer should feel your level of passion, drive, and commitment in your design work. When stress is high designs are sacrificed and often very apparent to not only other designers but also your audience so be sure to give yourself an appropriate deadlines to complete each design and be able to have fun with your artwork.
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