As a designer blogs are apart of everyday tasks whether you enjoy them or not, so you better get used to layouts! Luckily i enjoy creating these layouts because they are an opportunity to use unique, creative and clever design to intrigue your targeted audience. Sometimes the process is pretty straight forward and other times it is a pain in the butt!
To start keep in mind you will need to use certain key words, buzz words and catch phrases on top of the copy you will be using for the blog. Try not to exhaust all your Realestate on the page right away and keep in mind negative space is not a bad thing. I tend to try and keep things to a minimum until i get feedback from my copy editors after a first round of revisions then add more details as you narrow down the copy blocks and icons/ photos.
Try not to get stuck on on layout you like, instead test the waters with different shapes, colors and font because even though you find the design appealing chances are your client will not have the same taste. Try to keep the design process open minded and avoid getting backed into a corner by being able to drop one layout and move to the next. This will help prevent emotional investment on your designs and ease the let down if your client isn't fully on board with your designs.
In conclusion just remember that Blogs are a great way to network with fashion, foodies, and everything in between types of enthusiasts so be nice. Understand that your average person does not understand design and sometimes compromises must be made to please the client. Have fun and remember that in the end your getting paid to draw!
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